HSMAI Adrian Awards - 2024
Seven Springs Goes Viral!
On January 20, 2022, we posted the infamous “Struggling Skier” video as a part of our daily snow report. We had coordinated and executed a series of entertaining snow report videos that fit into this social media campaign.
This one in particular recieved tens of millions of views across social media platforms. It was aired on Good Morning America, The Weather Channel, ESPN, Access Hollywood and more.
As a result of the Struggling Skier campaign success, The National Ski Areas Association crowned us the winners for category ‘Best Use of Social Media’ as a part of their Annual Marketing Awards. Ski Area Management chose the Struggling Skier as the ‘Best Viral Moment’ of the season.
Here’s what some other folks had to say about it, too:
We certainly didn’t want to beat a dead horse, but we were having too much fun. We did our best to delicately dance around the viral moment and send Mrs. Bean off with a fond farewell.
Check out some more action packed fun below.